Moving From FUD to Facts: Communicating Cyber Risk Effectively

For decades, the cyber security industry has relied on Fear, Uncertainty, and Doubt (FUD) to communicate risk. However, as discussed in our recentwebinar with KnowBe4, this approach is becoming increasingly ineffective. Javvad Malik, Lead Security Awareness Advocate at KnowBe4, highlighted the diminishing impact of fear-based messaging, explaining that when everything is framed as an urgent […]